Gazeta.pl
A new visual identity for Gazeta.pl – one of the largest information brands in Poland.
brand strategy, communication strategy, brand positioning, brand design, visual communication system, motion design, creative art direction, production supervision
Emotions and dialogue
What is most valuable in relationships with audiences – is dialogue. Despite all differences of opinion, it's always respectful. Not wanting to lose the brand's editorial character, but instead adding a more digital, mobile, and contemporary elements, we've created a new version of Gazeta.pl, based on elements of digital pop culture: emoticons, meme-like lettering, and bold colors.
Gazeta.pl is still rooted in its DNA, but in it’s communication uses language (verbal and visual) based on very contemporary codes. The language and narrative of portal’s content have also adapted to how digital media users communicate today.
This change is just the beginning. Gazeta.pl will continue to develop to provide its readers with the best information and entertainment.
Read, watch – let's talk.
For over 16 millions readers
In 2024, Gazeta.pl (Agora Group) and Stratosfera invited me to create Gazeta.pl's new brand identity. After developing a new brand and communication strategy, we could start to work on a visual identity that would effectively implement the new strategic assumptions.
The entire strategic framework was based on extensive research and dialogue with readers. They shared what kind of journalism they were tired of and what they expected from a modern and reliable editorial team.
After all, if you're one of the largest news portals in the country, you can't ignore over 16 million people who read your content daily.
The new communication includes: developing standards for print materials, as well as digital publications, branding the most popular formats (podcasts and other shows on YouTube and other channels). Additionally communication materials for B2B clients and business partners, as well as materials used internally within the organization.
For brand communication management the main platform is of course the Digital Brand Center. This is where anyone working internally for Gazeta.pl or collaborating with the brand can find all the key principles regarding brand strategy, guidelines for creating brand communication, and the set of digital assets that should be used.
All in one place, always up to date and ready to use.
