About
My Profile
Creative Art Director, Design+Science Enthusiast, Brand Design Director, and Visual Communication Designer with over 20 years of experience, specialized in: brand creation, brand management, implementation of brand and communication strategies, development of visual identities and brand communication systems. Lecturer and Mentor.
Experienced leader and manager of creative teams.
Bidermann+Wide
I’m a Co-Founder and a Head of Visual Communication Department at Bidermann+Wide Design Studio. With Maciej Bidermann and his team who provide future-conscious space design services.
Currently
Design Lead, Art Director (collaboration)
Admind Branding and Communications Agency
Client: ABB
Co-Founder, Head of Visual Communication Department
2011 – Present, Bidermann+Wide
Experience
Dubai, UAE on-site Creative Art Director, Consultant
07-2023 to 08-2024 Euvic MEA (contract)
Client: Dubai Police
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Co-Lead high-level strategic and branding workshops to define core identity and long-term brand positioning.
Author comprehensive strategic blueprints and brand manuals, establishing the foundational visual and communicative standards for the Dubai Police brand.
Audit and restructure brand management departments, optimizing internal communication hierarchies and organizational efficiency.
Standardize design processes and campaign calendars according to global best practices to ensure consistent, high-output delivery across all touchpoints.
Lead cross-functional training and collaborative workshops to empower delivery teams and co-create model campaigns with key stakeholders.
Co-Founder, Head of Visual Communication Department
12-2017 – Present (Bidermann+Wide)
Clients: Eurocash Group, Agora Group, Euvic, Chefs Culinar, LPP, InCredibles, Concordia Design, HoM.
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Lead and mentor a multidisciplinary design team, setting clear professional development goals and fostering a culture of creative excellence.
Drive business growth and studio profitability by strategically managing financial goals and identifying new commercial opportunities.
Orchestrate high-level investor relations, leading stakeholder meetings and presenting project visions to secure buy-in and funding.
Supervise end-to-end project delivery, ensuring seamless workflow organization and maintaining quality standards across all studio outputs.
Partner on organizational strategy, actively participating in HR processes, talent acquisition, and long-term company scaling initiatives.
Lecturer, Mentor
10-2010 to 08-2021 (Collegium Da Vinci – SWPS University)
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Develop and deliver comprehensive graphic design curricula, specializing in advanced Adobe Illustrator mastery and foundational design principles.
Architect practical learning frameworks, including custom exercises, video tutorials, and technical literature designed to bridge the gap between theory and industry practice.
Mentor student professional development through individualized project consultations and strategic career coaching.
Annual verification and assessment of the quality of classes using anonymous surveys, with a very good rating (5) received throughout the entire 11-year period of teaching.
Co-Founder, Creative Director
11-2010 to 07-2017 (Wide Visual Communication Studio)
Clients: Asseco, Generali, H&M, mBank, National Forum of Music (Wrocław), T-Mobile, Volkswagen Poznań.
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Lead and mentor a multidisciplinary design team, setting clear professional development goals and fostering a culture of creative excellence.
Drive business growth and studio profitability by strategically managing financial goals and identifying new commercial opportunities.
Orchestrate high-level investor relations, leading stakeholder meetings and presenting project visions to secure buy-in and funding.
Supervise end-to-end project delivery, ensuring seamless workflow organization and maintaining quality standards across all studio outputs.
Partner on organizational strategy, actively participating in HR processes, talent acquisition, and long-term company scaling initiatives.
Senior Graphic Designer, Art Director
12-2008 to 11-2010 (Getin Holding, Getin Bank, Noble Bank)
Clients: Getin Bank, Noble Bank, Home Broker, Noble TFI.
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Lead the end-to-end design of brand identities and visual communication systems.
Develop innovative campaign concepts.
Architect high-stakes financial assets, including secure banking documents, investment presentations, and specialized payment card designs.
Orchestrate cross-channel advertising campaigns across press and digital media, ensuring brand consistency and high conversion.
Design optimized landing pages and collaborate directly with developers to ensure pixel-perfect implementation and technical functionality.
Senior Graphic Designer (New Business Team)
05-2007 to 11-2008 (GPD Advertising)
Clients: Apart, BP, BZ WBK (Santander Bank), Nivea.
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Lead the end-to-end design of brand identities and visual communication systems.
Develop innovative campaign concepts and structural packaging designs for prospective clients.
Execute complex space branding and information design projects to enhance brand environments and user experience.
Graphic Designer, Storyboarder, Illustrator
05-2005 to 04-2007 (Just Agency)
Clients: Altadis, BZ WBK (Santander Bank), EU Parliament, Maspex, PZU.
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Translate creative scripts into detailed storyboards and visual narratives for TV commercial production.
Conceptualize and execute integrated campaign layouts for both digital platforms and offline communication.
Design high-impact packaging and strategic in-store communication elements to drive retail engagement.
Selected Clients
Awards and Honors
2023/2024 Mentor – InCredibles one of the largest investment and mentoring programs for startups and investment funds in Poland.
2012 Consultant – Canal+ Poland asked me to be a TV consultant during UEFA Euro 2012 Poland / Ukraine tournament and discuss about brand identity of the event.
2010 Jury Member – International Design Competition EU Organic Logo – one of the most important and recognized trademarks in the world. Other jury members were: Erik Spiekermann, Riitta Brusila-Räsänen, Elisabeth Mercier, Urs Niggli, Tom Václavík, Rob Vermeulen, Craig Sams.
2009 Winner – Only 5 selected studios from our country were invited to design logotype for the largest cultural and musical institution in Poland – National Forum of Music in Wrocław. NFM is also one of the biggest cultural institutions in central Europe.
2007 Winner – Ministry of Culture and National Heritage’s Scholarship for promotion polish culture and design abroad.
2006 Participant – My Talent for Poland, Official meeting and discussion panel with the President of the Republic of Poland.
2006 Winner – Creativity Award by WIPO (World Intellectual Property Organization).
2006 Winner – International graphic design competition 50th birthday of European Union. Design: logotype for European Union’s founding 50th anniversary. Full year lasting promotional campaign across 25 European countries.