Agora
Agora. Branding a new brand in the group. Agora 1Digital. For business.
brand strategy, communication strategy, brand positioning, brand design, motion design, creative art direction, production supervision
The biggest media group in Poland
Agora, Poland's largest media group, has made a decisive decision to consolidate its advertising offerings. The combined offerings of strong media brands have created a space of exceptional strength and reach.
My studio was asked to create an identity for this new brand that reflects its strength, mobility, and the fact that it is the result of combining the potential of several strong, established market players.
Strength in unity
Today's media market is dynamic, and regardless of whether it involves traditional (offline) or digital channels, it must respond to the emerging technological and communication challenges. Agora 1cDigital is a brand that must thrive in this very specific environment.
Hence the idea of consolidating the offerings of strong brands from a group that reach an average of over 16 million people daily into a single product, thus communicating their advantages more effectively.
We were responsible for creating the brand identity, additional logos, the foundation of the communication system, motion design promoting the new brand and its offerings, and standardizing digital and digital communication formats.
Together with Karolina Dziwulska, Marketing Director of the Agora Group, we created a brand that effectively fulfills its mission.
